Most companies can't say with confidence which part of their marketing budget is working. What happens if we cut spend by a fifth? Where would an extra million do the most?
Odins pulls in marketing and sales data across channels and markets and models what's actually driving results. Then it tells you how much to spend and where.
We joined Odins' NOK 23 million round, led by Alliance VC, which brought total funding close to NOK 40 million.
Why we invested
Marketing is often the biggest line in the budget and the hardest one to measure. The Odins team is closing that gap, and customers across Europe are noticing.
- Sector
- Marketing analytics
- Based in
- Oslo, Norway
- Team
- Rune Syvrud Sandåker, Stephan Brostrøm, Geirr Lødemel Tvedt and Magnus Wrangell Ruud
- Investors
- KAPS, Alliance VC, which led the NOK 23M round